Is Your Website Converting?
Let us show you what we see.
Our free Site Conversion Scorecard analyzes your site the way a buyer would – then tells you what's working, what isn't, and how you compare to your competitors.
Qontour built the Site Conversion Scorecard to answer the question every B2B marketing team eventually asks: is our website actually converting? The audit runs in under two minutes, scores your site across six dimensions, benchmarks you against competitors in your market, and delivers a roadmap ranked by impact. Free to run. No email to start.
How the audit works
Step 01
Enter your URL
Enter your site and up to two competitors. If you skip the competitors, we'll identify them automatically based on your market and keywords. The competitor comparison is what makes this useful – your scores mean more when you can see where you stand relative to the companies your buyers are also evaluating.
*yes, it has to be your website – you won’t be able to see your full results if your email does not match the url you entered. No cheating and spying on competitors.
Step 02
The audit scores six dimensions
Your site is analyzed across six dimensions – the factors that determine whether a visitor becomes a customer or leaves. We chose these because they map to the actual decision points in a B2B buying process: can the visitor understand what you do, believe you're different, trust you enough to act, find what they need, and get to a conversion point without friction. We use the same framework in our client work.
Positioning Clarity
Can a visitor tell what you do and who it's for within five seconds?
If your product has evolved faster than your messaging, this is where the gap shows up. A low score here often signals a chance to sharpen your focus – speaking to the right audience instead of all of them.
Differentiation
Does your site make a clear case for why you over the alternative?
Especially useful when you've redesigned recently but pipeline numbers haven't moved. This is where the difference between looking good and sounding distinct shows up.
Trust Signals
Are proof points placed where decisions happen – or buried where nobody scrolls?
Logos, case studies, certifications – it's not whether you have them, it's whether they show up at the moment a buyer is deciding. When a site looks right but doesn't convert, this is usually why.
Content Depth
Does your content answer real buyer questions before they leave to look elsewhere?
If you're preparing a board deck or budget case, this is where you get data on where content investment pays off. Strong content keeps informed buyers on your site instead of sending them to search for answers elsewhere.
Conversion Paths
Is the path from interest to action clear and low-friction?
We map every route from landing to conversion and flag where people are dropping off. The gap between "interested" and "converted" is usually smaller than teams think – but only if the path is obvious.
Industry Benchmarks
How does your site perform against competitors in your market?
An outside perspective on where you stand, without committing to a sales conversation to get it. Most teams can't do this internally – you need someone outside your company looking at your competitive set with fresh eyes.
Step 03
Walk away with a ranked roadmap
Every recommendation is ranked by expected impact on conversion – what to fix first and why it matters most. The roadmap is specific enough to hand directly to a designer or developer. Some teams act on it the same week. Others use it to build the case for a larger investment.
"Qontour has been a game changer in enhancing our online presence. We faced website maintenance challenges and they expertly rebuilt our Webflow site, delivering a more user-friendly, reliable, and scalable platform. Their continuous site maintenance support has seamlessly integrated them as a vital extension of our marketing team. We value their unwavering commitment to our success and wholeheartedly endorse their services."
"Qontour has been an essential partner during Cyera’s growth from Series A to Series F. As our brand and website needs have continued to evolve, they’ve remained highly adaptive – supporting us through multiple brand and website refresh cycles while maintaining continuity and momentum. We couldn’t have scaled our online presence the way we have without them. I highly recommend Qontour to any growth-stage company looking for a team that can keep pace."
"When Turngate was coming out of stealth, we had weeks to design everything needed to launch our brand – an identity system, website, pitch deck, booth design, and more. Qontour truly delivered – working closely with us through every decision, bringing both creativity and rigor to a demanding timeline. They didn’t just execute our vision – they understood it, and helped us sharpen it. Startups need partners who can be scrappy without becoming sloppy. Qontour is exactly that."
"I've brought Qontour in at several companies to reposition brands and lead enterprise-level website overhauls, and they always deliver. Their thinking spans UX, brand design, and content strategy, and they know how to amplify a brand story quickly without sacrificing quality. Qontour is strategic, efficient, and collaborative – I couldn't imagine launching a brand or tackling a major digital initiative without their support."
"Qontour has been a steady partner through every stage of our growth. They’ve adapted as our branding and messaging evolved, supporting internal teams and external agencies alike. From keeping our infrastructure up to date to migrating our site to Webflow, they’ve helped us stay secure and agile in a fast-changing industry. We trust them deeply."
"Qontour led our brand refresh and website overhaul, driving 90% growth in digital leads and 40% more site traffic. Their work helped position us for IPO with a modern identity. They streamlined site architecture, upgraded page templates, and collaborated closely with our global digital team to meet deadlines and drive measurable business results."
"Qontour always goes above and beyond. They’re true advisors who genuinely care about what we’re trying to achieve. Whether it’s a brand update, website refresh, or digital project, they bring the perfect blend of strategy and execution – so things move forward smoothly while keeping the big picture in focus. They’ve become trusted partners."
"Qontour refined our brand’s digital visual language and helped us overcome key challenges. Their redesign of product diagrams boosted customer comprehension. They also improved our landing pages, driving better lead generation. Their process makes it easy for our internal team and partners to keep evolving the site after launch – exactly what we needed."
"Working with Qontour was exactly what our startup needed — they translated our vision into a brand and website in just weeks. They really got what we were going for and delivered fast without cutting corners. The handoff to our team was seamless, enabling us to manage the site without ongoing dev costs. We couldn't have asked for better partners for getting off the ground."
testimonials
Generous by design
Your summary, no strings
The free summary lands the moment the audit completes. The full scorecard asks for your email – not because we need it, but because it tells us where you are so any follow-up is actually relevant. We'd rather you see the quality of our thinking before we ask for anything.
Competitor-aware, not generic
Add up to two competitors and see how your site stacks up across the same six dimensions. Most free tools score your site in isolation. That's like grading a paper without reading the other submissions – that context is what turns a score into a decision.
Built from your site
Every recommendation is built from your actual pages and content – not recycled checklists or templated advice. We read your site the way a buyer would, then tell you what we'd change and why.
Useful without us
The scorecard stands on its own. Take the recommendations to your internal team or another agency. Or don't act on them at all. The scorecard is yours either way. We built it this way because we've seen what happens when agencies gate useful information behind sales calls – nothing good, for anyone.
Questions?
Queries?
Qontour delivered Turngate's complete brand identity, Webflow website, and tradeshow booth in 8 weeks. Of course, results may vary, and timeline depends on scope and decision-making speed – startups that can make fast decisions get fast results. We scope every engagement before committing to a timeline.
Yes. Turngate's product was still being built when we started. We worked alongside the founders – the brand and the product evolved together in real time.
No. Turngate had four people total when they engaged us – two founders, one in sales, and a marketing lead who had just joined. We work directly with founders and adapt to lean teams. The key is having someone who can make decisions, not just a full department.
That's the goal. We built Turngate's site on Webflow and trained the founders to manage it. Two years later, they maintain the site, design their own merch, and publish content independently. We set up workflows and systems so you don't depend on us indefinitely.
A typical startup engagement includes brand identity, Webflow website, content workflows, and training. Turngate also received tradeshow booth design and a complete brand kit with components, icons, animations, and templates. Scope is tailored to what you actually need.
Need a little more explanation?
That’s what we do.
In the meantime – we built a free site diagnostic we're really proud of. We already have your email so you won't have to give us something we don't already have