Opinions & definitions

We share opinions, frameworks, and the thinking behind our process in our blog. Our glossary is where we define the language around it. Two ways into how we see the work – and the industry around it.

What we've been writing about

The latest from our team – strategy, opinions, and the occasional rabbit hole. See it all on the blog.

Case Studies

Why we work with cybersecurity companies

Gala Aranaga
Founder & CEO
Read blog post

Terms to know

B2B, SaaS, AEO/GEO/LLM – the terminology and acronyms pile up fast. We built this glossary to make them easier to follow, whether you're deep in the space or just getting started.

Meet our partners and review our tools

Our ecosystem page shows the platforms we build on and the partnerships behind our process.

Need a little more explanation?

That’s what we do.

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