Our design platform for UI/UX, component libraries, page layouts, and client review. Everything from wireframe to final design spec happens here – collaborative, version-controlled, and accessible to the full team and the client.
Where design decisions are made, reviewed, and handed off. Here is why Figma is the center of our process.
UI/UX design and page layouts
Figma is where page designs take shape – layouts, typography, spacing, and visual hierarchy at full fidelity. Designs go through rounds of review between the client, our design team, and development – so what's approved in Figma is what gets built in Webflow. Designers and developers work from the same file, which means the handoff to Webflow is a translation, not an interpretation.
Component libraries that mirror Webflow
We design components in Figma and build them in Webflow – the two libraries mirror each other. When a new page needs to be designed, the Figma components are already defined. When it needs to be built, the Webflow components match. This keeps the brand consistent and reduces design time without creating a gap between what's designed and what's developed.
Client presentations and review
Figma is where clients see the work and give feedback. We present designs in Figma rather than exporting static files – which means clients can comment directly on the design, see responsive variations, review in full page context, and compare against previous rounds. Revision history is built in, so every round of feedback and every decision is documented without version-naming chaos.
Content marketing production
Our content marketing runs through Figma too. Our designer maintains a board with all the visual components for social content – templates, brand elements, and layout variations. For each post, the pieces are compiled from existing components. When light editing is needed, assets move into Adobe Express for final adjustments. The system keeps production efficient and repeatable.
Other design tools play a role in our process and we know the alternatives well. We still choose Figma as the foundation of every design engagement.
Figma vs. Adobe Illustrator & Photoshop
Illustrator and Photoshop are industry standards for a reason – decades of refinement for illustration, photo editing, print production, and visual asset creation. We still use them for specific production tasks. For UI/UX design, component systems, and collaborative web design workflows, Figma is purpose-built in ways Adobe's tools aren't. Real-time collaboration, browser-based access, shared component libraries, and developer handoff specs are native to Figma. We use Adobe for asset creation. We use Figma for the design system that those assets live inside.
Figma vs. Canva
Canva is accessible and effective for marketing teams producing social graphics, slide decks, and branded templates. For that use case, it's well-designed. Figma operates at a different layer – building the visual systems that determine how a brand shows up across an entire site. Component libraries and developer handoff aren't what Canva is built for. For clients whose teams use Canva for day-to-day marketing assets, that works alongside the design system we build in Figma without conflict.
Queries
No. We share review links that work in any browser. You can view designs, leave comments, and navigate between pages without creating an account or installing anything.
Yes. The Figma file – including the component library, page designs, and all revision history – stays with the client. Your team or any future designer can pick up where we left off.
Figma is a design tool, not a website editor. Your team would use Figma to design new pages or components, then hand those designs off for development in Webflow. For content updates and page edits, your team works directly in Webflow's editor.
Designs in Figma inform what gets built in Webflow. Our developers reference the Figma specs for spacing, typography, and component structure as they build – the design file is the source of truth for how the site looks and behaves.
Yes! We use FigJam for collaborative workshops – persona frameworks, component mapping, information structure, and strategy sessions. It's where we think through structure and architect our thoughts.
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