Refining a brand's visual language before acquisition.
Overview
Banyan Security (now acquired by SonicWall) needed their existing brand to work harder across landing pages, product diagrams, and marketing collateral. Qontour refined the visual language, optimized conversion templates, simplified complex product visualizations, and introduced AI-assisted image generation – all while maintaining the site on WordPress.
Landing pages
We optimized Banyan's landing pages for conversion – developing a template system flexible enough for easy customization while maintaining strict alignment with the brand's visual identity and messaging guidelines. The templates gave the marketing team a repeatable framework they could deploy without design support for every variation.
Product visualizations
Working with Banyan's product marketing team, we reimagined complex product and platform diagrams into something their audience could parse quickly. The simplified visuals made Banyan's platform more accessible to buyers evaluating the product alongside competitors.
AI image generation
We combined art direction with Midjourney prompt engineering to enhance Banyan's branded imagery. The approach gave the team a way to produce distinctive visual content quickly and consistently – reducing dependency on traditional design production for every asset.
"Qontour refined our brand’s digital visual language and helped us overcome key challenges. Their redesign of product diagrams boosted customer comprehension. They also improved our landing pages, driving better lead generation. Their process makes it easy for our internal team and partners to keep evolving the site after launch – exactly what we needed."
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