Pre-IPO brand overhaul that delivered 90%+ pipeline growth.
Overview
Zscaler was preparing for an IPO and their brand needed to match the trajectory. Qontour led the brand overhaul, website redesign, booth design, and refreshed marketing collateral. The work contributed to a 90%+ increase in online-attributed lead pipeline and 40%+ growth in site traffic.
Identity system
We translated Zscaler's evolving brand story into a dynamic identity system that supported both lead generation and search visibility. Through iterative testing and continuous site refinement, the digital experience communicated Zscaler's value to technical audiences and the C-suite alike. Every design decision left room for future shifts in product and business strategy – built for where Zscaler was headed, not just where they were.
Conference booth
Zscaler's "Break Free" campaign came to life at RSA Conference and Black Hat with an interactive booth that invited attendees to physically smash outdated appliances – symbolizing the shift from legacy hardware to cloud-based security. The activation became a focal point for booth engagement and reinforced the brand message in a way that a banner and a brochure never could.
Pre-IPO alignment
Qontour managed a global team of 15+ specialists across UX/UI design, web development, and digital marketing. The challenge wasn't just producing the work – it was keeping outputs cohesive across time zones, disciplines, and stakeholders while Zscaler's pace of growth kept accelerating. Every deliverable pointed toward the same goal: a brand ready for its next stage.
"Qontour led our brand refresh and website overhaul, driving 90% growth in digital leads and 40% more site traffic. Their work helped position us for IPO with a modern identity. They streamlined site architecture, upgraded page templates, and collaborated closely with our global digital team to meet deadlines and drive measurable business results."
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