Content enrichment & AEO/SEO
We structure your content to be found by search engines, cited by AI platforms, and useful to the technical buyers using both – then keep it that way as the landscape shifts.
TL;DR
Content enrichment, SEO, and AEO delivered as one service. We audit what you have, restructure it for search and AI visibility, and implement the technical foundation that keeps it performing – including ongoing updates so nothing goes stale. Built on the same foundation, with each phase designed to feed the next.
- One foundation for search and AI visibility
- Enrichment that makes content scannable and citable
- Ongoing monitoring and updates as platforms evolve
What to know before kick-off
SEO, AEO, and content updates share the same foundation. We deliver them as one service because they work best together.
How we’ll show up for you
Technical SEO & site architecture
We audit and fix the infrastructure that determines whether your pages get indexed and ranked – crawlability, metadata, site structure, internal linking, and performance baselines.
Artifacts: Technical SEO audit and implementation checklist.
Content enrichment & gap analysis
We restructure and enrich your content with TL;DRs, overviews, FAQs, optimized headings, and structured markdown – filling gaps and making every page easier to scan, extract, and cite.
Artifacts: Content audit and enrichment roadmap.
AEO & structured schema
We implement schema, semantic markup, and content mapping so AI platforms understand how your products, topics, and expertise relate – ChatGPT, Claude, Perplexity, and Gemini included.
Artifacts: Schema implementation and semantic map.
Visibility monitoring & competitive analysis
We track search rankings, AI citations, and content performance – and benchmark against competitors so you can see where you stand, what's slipping, and where to close the gap.
Artifacts: Visibility dashboard and competitive report.
Content updates & maintenance
We revisit priority pages on a regular cycle – updating data, refining structure, and adding schema where relevant. Content that isn't updated within 10 months is proven to lose performance.
Artifacts: Content update schedule and changelog.
What we’ll need to begin
The more we can see upfront, the faster the audit moves. If some of this doesn't exist yet, that's fine – we'll build the baseline with you.
- Google Search Console and Analytics access.
- CMS access or a staging environment.
- Any existing keyword research, content strategy docs, and performance metrics.
Where we start
We use our CRO tool on every engagement. Figured it was only fair to let you try it without hiring us first.
The only cost is your email so we can answer any questions you have about your results.
How this process plays out
What's included
We run a technical SEO audit, content inventory, and competitive analysis to establish what's indexing, what's missing, and where visibility is falling short.
Outcome:
- Technical SEO audit
- Content gap analysis
We use SearchAtlas for competitive visibility benchmarks
Enrich & implement
We restructure existing content, fill identified gaps, implement metadata fixes, and add the structured elements – TL;DRs, FAQs, schema – that make your pages perform for search and AI.
Outcome:
- Content enrichment across priority pages
- Metadata and indexing optimization
Schema and structured data implementation with custom AirOps workflows
Monitor & maintain
We track search rankings, AI citations, and content performance – then update and refine on a regular cycle. Content that performed six months ago may not perform today, and after 10 months without updates, it's proven not to perform at all.
Outcome:
- Visibility monitoring dashboards
- Content update cycles
Claude assists with reports, research and integrations
What to expect
Most engagements include a build phase and an ongoing maintenance phase – though some clients scope one without the other depending on their needs.
What's included
- Technical SEO audit
- Content enrichment and restructuring
- Schema and structured data implementation
- Semantic mapping so AI platforms understand how your products, topics, and expertise relate
- Ongoing visibility monitoring and content updates
What's not
- Net-new narrative content like blog posts or comparison pages (see editorial strategy and messaging)
- Traffic analysis, A/B testing, or funnel optimization (see performance optimization and conversion)
- Deep analytics, attribution modeling, or custom dashboards (see website insights and analytics)
Is this service the right choice?
Best for companies with content that isn't being found – or technical products that search engines and AI platforms struggle to surface. Start here if visibility is the bottleneck. Pairs well with editorial strategy and messaging if you also need new content built for search.
Our track record
Specifics. Because the work speaks louder than the pitch.
How we help at your stage
Our plans map to where you are – startup, growth, or enterprise. Read what a typical engagement looks like and what's included at each tier.
Queries
SEO gets your pages ranked in search results. AEO gets your content cited by LLM platforms like ChatGPT, Perplexity, and Gemini. They depend on the same things – structured content, clean architecture, semantic clarity – so we deliver them together.
Possibly. Content that ranks well in search may not be structured for AI citation. We audit for both and only enrich where and when it is needed.
We revisit priority pages on a regular cadence – updating data, refining structure, adding new schema where relevant. The goal is keeping your content accurate and visible, not rewriting from scratch every time.
We build on Webflow, but this service applies to any platform. If your content lives somewhere else, we'll work with your setup and recommend migration only if it makes sense.
That's our editorial strategy and messaging service. Editorial builds the content – blog posts, comparison pages, messaging. This service makes sure it gets found and stays found. We can scope both together.
Need a little more explanation?
That’s what we do.
After submitting = Gala will read this and she usually responds within one business day.
In the meantime – we built a free site diagnostic we're really proud of. We already have your email so you won't have to give us something we don't already have