Website insights & analytics
We show you what's actually happening on your site – in a way you can understand and act on. Dashboards, attribution, and reporting that turn data into decisions.
TL;DR
Analytics setup, dashboard configuration, and reporting for companies that want clarity instead of assumptions. We connect GA4, Search Console, SearchAtlas, and AirOps into a single picture that tells you what changed, why it matters, and what to do next.
- Dashboards configured around your actual questions
- Attribution that connects traffic to pipeline
- Recurring reports that recommend, and prioritize
- We surface the insights – our performance optimization and conversion service runs CRO audits and A/B tests based on what we find
What to know before kick-off
Analytics work best when they're configured to answer the questions your team is actually asking – and stay that way as those questions change.
How we’ll show up for you
Dashboard setup & configuration
We connect GA4, Google Search Console, and Webflow Analyze into dashboards built around your team's actual questions – site performance, search visibility, and traffic data in one view.
Artifacts: Custom analytics dashboard
Attribution & traffic analysis
We connect visitor behavior to business outcomes. Where traffic originates, how it moves through your site, and which sources lead to qualified engagement.
Artifacts: Attribution model and channel analysis
Reporting & recommendations
We build recurring reports with data from SearchAtlas, AirOps, and Google platforms – surfacing what changed, what needs attention, and where to focus. Reports that inform decisions, and drive action.
Artifacts: Reporting framework and cadence schedule
What we’ll need to begin
We'll start by looking at what's in place. We'll need access to GA4, Google Search Console, your CRM, Webflow, and any other platforms where data lives. We'll assess where things stand and build from there.
- GA4 and Google Search Console access
- CRM access if applicable
- Webflow site access
- Any existing reports or dashboards your team currently uses
Where we start
We use our CRO tool on every engagement. Figured it was only fair to let you try it without hiring us first.
The only cost is your email so we can answer any questions you have about your results.
How this process plays out
Audit & baseline
We review what's currently being tracked and how it's configured. This audit establishes a baseline so we know exactly where to focus.
Outcome:
- Current analytics audit
- Tracking gap analysis
Baseline performance snapshot GA4 / GSC
Configure & connect
We build dashboards, connect platforms, and integrate GA4 and Search Console data with SearchAtlas, AirOps, and your CRM so everything flows into a single view. Configuration is built around your business questions, not platform defaults.
Outcome:
- Dashboard configuration
- Platform integration
Data connection across tools Webflow Analyze
Report & recommend
We establish a reporting cadence and deliver insights that lead to action. Each report surfaces what changed, why it matters, and where to focus next – so your team spends time on decisions, not data interpretation.
Outcome:
- Recurring reports and insights
- Performance trend analysis
Prioritized recommendations SearchAtlas
What to expect
We handle setup and configuration, then keep reports running on a regular cadence. As priorities shift and new questions emerge, the reporting evolves with your business.
What's included
- Analytics audit and gap analysis
- Dashboard setup and configuration
- Attribution modeling and traffic analysis
- Platform integration across GA4, GSC, SearchAtlas, AirOps, and your CRM
- Recurring reporting and recommendations
What's not
- A/B testing, CRO audits, or funnel optimization (see performance optimization and conversion)
- Content optimization for search and AI visibility (see content enrichment and AEO/SEO)
- Custom marketing apps or interactive tools (see marketing apps and demand)
Is this service the right choice?
Best for companies that have traffic but no clear picture of where it's coming from or what it's doing. Pairs well with Performance optimization and conversion when you're ready to act on what the data shows, and with content enrichment and AEO/SEO if visibility is the bottleneck.
Our track record
Specifics. Because the work speaks louder than the pitch.
How we help at your stage
Our plans map to where you are – startup, growth, or enterprise. Read what a typical engagement looks like and what's included at each tier.
Queries
We show you what's happening and why. Performance optimization runs the tests and makes the changes to improve it. This service builds the reporting foundation – CRO audits, A/B tests, and funnel optimization build on what we surface here.
Possibly. Having GA4 installed and having it configured to answer useful questions are different things. We make sure you're measuring what matters and that the data is connected across platforms.
We set the cadence based on what's useful for your team – monthly is typical, but some clients prefer biweekly during active campaigns or quarterly for broader strategic reviews.
Yes. We'll audit what's connected and build on it. If your CRM data isn't flowing into your site analytics, we'll connect it. If it is, we'll make sure the picture it's painting is accurate.
That's a fine starting point. We'll configure everything from scratch and establish baselines so you have organized, actionable reporting from day one.
Need a little more explanation?
That’s what we do.
After submitting = Gala will read this and she usually responds within one business day.
In the meantime – we built a free site diagnostic we're really proud of. We already have your email so you won't have to give us something we don't already have